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SELECTED WORK

(F.IM® — MMXXVI)

Paramount Alfaiataria lookbook slipcase with seasonal spines

Paramount Alfaiataria

Paramount Alfaiataria

2024

A visual identity for a house of tailoring. Red, black, and white carry a century-old date—1893—into a contemporary system built around a single line: excelência cai bem.

Paramount Alfaiataria campaign portrait with red frame and 1893 mark

Tailoring as presence. The photography stays quiet so the red can speak: a frame, a wordmark, a date. Excellence, worn well.

01 — Identity

Excelência cai bem

A compact wordmark, a field of red, and the 1893 bars form a system that can sit on a hangtag, a lookbook spine, or a shopping bag without losing temperature. Black and white do the rest.

Paramount Alfaiataria wordmark in black on white
Paramount Alfaiataria wordmark in black on red
Paramount Alfaiataria wordmark in red on black
Paramount Alfaiataria lockup with 1893 mark on red
Paramount 1893 vertical bar mark on red
Paramount 1893 hanging bar mark on red
Paramount Alfaiataria color system: red, black, white, and grayscale

Campaign images keep the same discipline: a red frame, the lockup, the date. The clothes do the talking. The identity holds the temperature.

Paramount Alfaiataria campaign portrait with red frame and wordmark
Paramount Alfaiataria close-up campaign portrait with 1893 mark
Paramount Alfaiataria campaign poster of a tailored suit on a skateboard
Paramount Alfaiataria hangtag on a black jacket
Paramount Alfaiataria red shopping bag
Paramount Alfaiataria shopping bag opening and handles

From hanger to bag to lookbook, the system stays physical. Objects you hold. Paper you open. A garment that arrives as a piece of clothing—and as a piece of identity.

Paramount Alfaiataria lookbook stack, summer 2023
Paramount Alfaiataria lookbook stack with campaign cover
Paramount Alfaiataria invitation envelope and winter 2023 card
Paramount Alfaiataria garment packed in a red box with brand cards
Paramount Alfaiataria lookbook slipcase in red with seasonal spines

Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.

Creative Team

DesignRenato Forster
Year2024

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