@ CASE STUDY

SELECTED WORK

(F.IM® — MMXXVI)

Afrobeans Origin I pouches, front and back, photographed outdoors on stone

Afrobeans

Afrobeans

2022

A specialty coffee brand written as a love letter to origin. Custom lettering with bean-shaped counters, a botanical world of leaves and cherries, and a face that carries Ethiopia onto a bag.

01 — Identity

Bean-shaped counters

AFRO stacked over BEANS. The counters are cut like cherries and leaves, so the wordmark tastes like the product. The AB monogram is the same cut, pocket-sized.

Afrobeans wordmark in black on peach
Afrobeans wordmark in peach on forest green
Afrobeans Coffee lockup in black on peach
Afrobeans Coffee lockup in peach on forest green
AB monogram in black on peach
AB monogram in peach on forest green

02 — Illustration

A face, a wrap, a note

A profile in a striped headwrap, a gold eighth-note in the ear. Around her, coffee foliage tiles into a pattern that can wrap a pouch, a card, or a table.

Illustrated profile of a woman in a striped wrap with a gold musical-note earring
Botanical pattern of coffee leaves and cherries on peach
Botanical pattern of coffee leaves and cherries on forest green

03 — Packaging

Origin I

Whole bean. 100% arabica. Coffees from Ethiopia. Notes of jasmine, berry, chocolate. The front carries the face; the back carries the letter.

Origin I pouch sitting inside the botanical illustration
Front and back of the Origin I pouch on forest green
Close-up of the illustrated portrait and Origin I labels on the pouch
Back of the pouch with Private Blend copy and roasted-in-Ethiopia lockup

04 — Collateral

Gold on cream, pattern on green

The same counters and cherries, scaled to a sticker roll and a thick card. Foil on the edge. Pattern on the reverse.

Roll of Afrobeans stickers with monogram, portrait, and botanical discs
Cream business cards with gold foil type on a botanical surface
Forest-green business cards with illustrated backs and cream lockup

05 — Photography

Recipe of single origin

People, cups, a weathered door. The stamp frame and the arabica seal sit on the photograph the way a label sits on a bag.

Portrait of a woman at a wooden table holding a patterned ceramic cup
Stamp-framed portrait with Recipe of Single Origin banner
Laughing portrait in an orange stamp frame

06 — Digital

Stories in 9:16

The same system, pocket-sized. Portrait, espresso, seal. A grid of phones to show the range; two stories to show the crop.

Isometric grid of phones showing the Afrobeans story system
Vertical story: portrait with 100% Arabica seal
Vertical story: espresso and moka pot with Arabica seal

Sourced in Ethiopia, drawn as a pattern, packed as Origin I. A brand that tastes like where it came from.

Creative Team

DesignRenato Forster
Year2022

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