@ CASE STUDY

SELECTED WORK

(F.IM® — MMXXVI)

Lanchonete da Cidade branded burger box and identity materials

Lanchonete da Cidade

Lanchonete da Cidade

2023

A burger shop that carries the spirit of an entire city. Lanchonete da Cidade incorporated its cosmopolitan and dynamic vocation and transformed its identity during the pandemic.

A burger shop that carries the spirit of an entire city. Lanchonete da Cidade incorporated its cosmopolitan and dynamic vocation and transformed its identity during the pandemic.

The new moment takes the city into communication and, inspired by brutalism and the streets of São Paulo, it appropriates the mixture that spices up the great centers to create unique experiences.

They say that we only truly taste a city when we walk aimlessly through it.
When we get lost in the streets,
When we take the wrong turns
And find new destinations.

In São Paulo, it's like this.
Here, you can be huge or invisible,
Be sweet, spicy, have the taste of the whole world.

We believe that only those who breathe gastronomy
Can create flavors that translate an immense city.
That only those who love to experiment know the best mixtures,
Can taste the new,
Celebrate the classics,
Season cultures.

And that those who pass through here never devour the world in the same way.

Lanchonete da Cidade, The Hamburger of São Paulo.

Lanchonete da Cidade vertical logo presentation
Identity system — pattern and color study
Identity system — typography and texture
Identity system — packaging applications
Identity system — menu board layout
Identity system — social template
Identity system — illustration study
Identity system — pattern variation
Identity system — color palette
Identity system — signage mockup
Identity system — environmental graphic
Identity system — full brand board
Identity system — merchandise application
Lanchonete da Cidade branded packaging in restaurant setting
Lanchonete da Cidade branded cup and packaging
Lanchonete da Cidade branded paper bag
Lanchonete da Cidade mobile identity presentation
Creative DirectionKátia Lessa & Renato Forster
Art Direction & DesignRenato Forster
Verbal Identity & CopyKátia Lessa
Project ManagementLuciano Schiavon
PhotographyGustavo Pitta
Brand DirectorJuliana Fava
Brand ManagerBianca Portella Mótono
Pack Production CoordinationEmelle Metzker

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