@ CASE STUDY

EDITION #02

(F.IM® — MMXXVI)

Endrick portrait for his personal brand identity

Endrick

Endrick

2024

A brand built for the future of Brazilian football. Not just a rising star—but a force of nature in cleats. For a player like Endrick, the goal wasn’t to design just another athlete brand, but to shape an identity as powerful and inevitable as his presence on the field.

Animated Endrick logo

The brand draws from instinct, tension, and myth. Rooted in the idea of the Black Jaguar, it channels a quiet intensity—strength without spectacle, presence without noise. It’s not about hype. It’s about knowing. When Endrick steps in, the whole field shifts.

Endrick brand identity presentation

01 — Identity

The logo is sharp, sleek, and predatory—built with the elegance of a predator and the explosiveness of a forward on the break. It moves like he does: low to the ground, coiled with potential. Every part of the system was designed to reflect that duality—calm before the storm, grace before power.

Endrick identity key visual

From pitch to product, the brand had to carry weight—silently. Every element, from bold typographic treatments to atmospheric visuals, reinforces the feeling of something coming. No chaos. Just control. Whether it’s a boot drop, a tunnel walk, or a headline in motion, the brand makes it clear: this is his game.

Poster archive — 24 studies

Endrick poster study 01
Endrick poster study 02
Endrick poster study 03
Endrick poster study 04
Endrick poster study 05
Endrick poster study 06
Endrick poster study 07
Endrick poster study 08
Endrick poster study 09
Endrick poster study 10
Endrick poster study 11
Endrick poster study 12
Endrick poster study 13
Endrick poster study 14
Endrick poster study 15
Endrick poster study 16
Endrick poster study 17
Endrick poster study 18
Endrick poster study 19
Endrick poster study 20
Endrick poster study 21
Endrick poster study 22
Endrick poster study 23
Endrick poster study 24

This is more than a badge—it’s a warning. A slow walk. A look. And then, the break. Endrick’s brand is about the inevitability of greatness—and how presence, when real, doesn’t need to scream.

Endrick product application 1
Endrick product application 2
Endrick product application 3
Endrick product application 4
Endrick product application 5
Endrick product application 6

Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.

Creative DirectionRenato Forster & Kátia Lessa
ConceptKátia Lessa & Renato Forster
DesignRenato Forster
PhotographyFranco Amendola / GQ / Endrick’s Personal Archive
Project ManagementLuciano Schiavon
Year2024

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