Born with the spirit of a clothing label, the brand was designed to resonate beyond business—connecting emotionally with young players and their families. A monochrome palette grounds the identity in timelessness, while sharp, contemporary details keep it relevant on and off the pitch.
Signature Moves
The logo is a shape-shifter—built to flex, move, and adapt across formats, platforms, and mediums. Bold but open. Confident but fluid. Read as THE AGENCY, it doubles as a declaration: a clean break from the past and a step into something bigger.
Working with the image of the game’s biggest stars meant walking a tightrope between familiarity and freshness. Our solution was to lean into nuance—elevating player stories with stripped-back visuals and an editorial edge, avoiding the clichés and hero worship.
Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.
Creative Team
Creative Direction: Renato Forster & Kátia Lessa
Concept: Kátia Lessa & Renato Forster
Design: Renato Forster
Tagline and Brand Voice: Kátia Lessa
Photography: Luiz Maximiano & Lucas Bori
