The goal was to translate Vini Jr.’s unique blend of flair and focus into a visual language that feels just as alive as his game. This brand isn’t static—it dances. It accelerates. It speaks the language of a generation that grew up with football, fashion, and rhythm all in one frame.
Built for (r)evolution
The logo is a bold monogram—clean, sharp, and electric. Designed to move effortlessly across digital and physical spaces, from jerseys to sneakers to social feeds. But beyond its style, it had to carry a layered identity. The mark was built to read as VJR, Vini Jr., and Vinicius Jr., adapting fluidly across formats while staying unmistakably his.
A responsive brand for a rising icon, designed to grow with the legend he was becoming—even before the world knew his name.
This identity had to be bold, but never rigid. It needed to stretch, shift, and evolve—matching the speed and unpredictability of a player constantly in motion. Whether it’s a jersey hangtag, a tunnel-fit collab, or a special edition sneaker, every application was designed to feel like his own creation. Versatile enough to pair with global brands. Distinct enough to never get lost in them.
The brand in use:
Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.
Creative Team
Creative Direction: Renato Forster & Kátia Lessa
Concept: Kátia Lessa & Renato Forster
Design: Renato Forster
Photography: Luiz Maximiano
Project Management: Luciano Schiavon
