A brand for a nation rebuilding
A former basketball star understood that his greatest achievement wasn’t measured in points or trophies. After shaking up the courts with the Chicago Bulls, Luol Deng turned his strength toward a new goal: overcoming inequality and helping unite a country under reconstruction.
Made to move
The logo system was designed to be free and versatile, just like the people it represents. In a country where over 70% of the population is young, the brand speaks directly to them—those leading the charge in rebuilding, redefining, and reclaiming their nation.
Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.
Creative Team
Creative Direction: Jason Nichols & Renato Forster & Kátia Lessa
Concept: Kátia Lessa & Renato Forster
Design: Renato Forster
Project Management: Kate Faith
