The perfect circles from the Eyecon extend into the letters O, D, and G, creating a cohesive, unified system across the brand. Their geometry quietly echoes the shape of a basketball—a reference to Luol Deng’s legacy and to sport as a tool for opportunity and growth in South Sudan.
The Luol Deng name appears in a typography that balances strength and stability with warmth and approachability, its subtle curves offering a quiet nod to basketball’s form.
The word “FOUNDATION” anchors the lockup with energy and movement. The two “o”s are dynamically elevated, symbolizing propulsion, support, and transformation—an intentional gesture to reflect the Foundation’s mission of uplifting those it serves.