The name Salvva was crafted to echo the sound of Malva, the plant at the heart of this project, while also acting as a call for better practices and partnerships. It works as both a brand signature and a seal—an invitation for clients, collaborators, and the global market to engage with the Amazon through products that tell a story of conservation, bioeconomy, and sustainability.
A symbol of transformation
The visual identity is anchored by the Salvva seal, created to certify and promote Malva as a native ecofiber of the Amazon. This seal elevates the material from raw product to symbol of an entire movement, establishing Salvva as a catalyst for a cleaner, more responsible textile industry.
We built a visual system that reinforces unity between the product, the region, and the community that produces it. The color palette draws from nature—the greens of the forest, the warmth of earth tones—while the logo and key visuals embody the brand’s organic, yet sophisticated, presence. From communication materials to digital platforms and product applications, every touchpoint reflects Salvva’s commitment to sustainability, innovation, and meaningful collaboration.
In an age of instant solutions and shortcuts, crafted design and original creativity still lead the way.
Creative Team
Brand Strategy: Flávio Proença
Creative Direction: Renato Forster
Concept: Renato Forster
Design: Renato Forster
Project Leadership: Valdir Canado & Flávio Proença
