The brand draws from instinct, tension, and myth. Rooted in the idea of the Black Jaguar, it channels a quiet intensity—strength without spectacle, presence without noise. It’s not about hype. It’s about knowing. When Endrick steps in, the whole field shifts.
Born to hunt
The logo is sharp, sleek, and predatory—built with the elegance of a predator and the explosiveness of a forward on the break. It moves like he does: low to the ground, coiled with potential. Every part of the system was designed to reflect that duality—calm before the storm, grace before power.
From pitch to product, the brand had to carry weight—silently. Every element, from bold typographic treatments to atmospheric visuals, reinforces the feeling of something coming. No chaos. Just control. Whether it's a boot drop, a tunnel walk, or a headline in motion, the brand makes it clear: this is his game.
This is more than a badge—it’s a warning. A slow walk. A look. And then, the break. Endrick’s brand is about the inevitability of greatness—and how presence, when real, doesn’t need to scream.
Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.
Creative Team
Creative Direction: Renato Forster & Kátia Lessa
Concept: Kátia Lessa & Renato Forster
Design: Renato Forster
Photography: Franco Amendola / GQ / Endrick's Personal Archive
Project Management: Luciano Schiavon
