Back to the roots, with a twist
Originally conceived as a fusion of New York’s effortless style and Italy’s culinary heritage, the brand had drifted away from its core. Our role was to recover that essence. We built a visual universe anchored in first-tier ingredients, Italian-inspired cuisine, and the urban sophistication of New York.
Built on balance
We redrew the logo using a strict grid system, ensuring pixel-perfect execution and giving the mark a sense of harmony and strength. The new identity brings Bráz Elettrica’s relevance back into focus — confident, refined, but still approachable.
Flavors in color
The palette draws directly from what makes Bráz Elettrica irresistible: the fresh ingredients of a proper pizza, the deep reds and bitters of a perfect Negroni, and the unmistakable reference to the Italian flag. It’s vibrant, iconic, and timeless.
Characters that tell the story
To enrich the narrative, we created four illustrated characters that embody the spirit of Bráz Elettrica — playful, bold, and unmistakably human. They help weave together the brand’s storytelling across different touchpoints in an engaging and memorable way.
A total experience
Beyond the logo and graphics, we helped define the photographic language, ensuring that the visual identity harmonizes with the new architectural design of the stores. Every element — from signage to interiors — works together to create an immersive, sensorial experience that’s as much about the vibe as it is about the food.
Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.
Creative Team
Creative Direction: Renato Forster & Kátia Lessa
Concept: Kátia Lessa & Renato Forster
Design: Renato Forster
Illustrations: Fábio DiChiara
Project Management: Luciano Schiavon
