With craftsmanship as its core, the new identity balances timeless elegance and quiet confidence. It’s a brand that understands true sophistication doesn’t shout, it’s measured, exact, and unmistakable.

Tailored to endure

The logo was reimagined as a statement of precision: clean, geometric, and effortlessly classic. Designed to evoke the structure of fine tailoring, it moves seamlessly from fabric labels to signage, always maintaining its quiet authority. It’s a mark that doesn’t need embellishment, just like a perfectly cut suit.

The visual system extends this ethos through refined typography, understated palettes, and carefully considered patterns that echo the textures of premium fabrics. Every piece of packaging and collateral was crafted with the same discipline as a bespoke garment, rich in detail, built to last, and meant to be felt as much as seen.

Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.

Creative Team

Creative Direction: Carlos Fonseca & Guilherme Jahara ⁄ DKC

Concept: Kátia Lessa & Renato Forster

Brand Strategy: Flávio Proença

Design: Renato Forster

Project Leadership: Valdir Canado & Flávio Proença ⁄ PROA