Bráz Elettrica

The B-side of Bráz. An identity for a pizza house that runs on nights, records, and a mixed tongue—Italian, English, Portuguese—held together by a bolt of red.

Logo evolution

A house people already know, turned to face the night. The lockup stacks a serif BRÁZ over an inline ELETTRICA—tradition sitting on a current. Color does the rest: pomodoro, basilico, mozzarella.

A bolt through the name

The lightning mark is the electric half of Elettrica. It sits behind type, on a coaster, in neon, on a pizza-box lid. Same shape, different temperature.

Drawn on a grid

ELETTRICA is built, not styled. Inline strokes lock to a construction grid so the word can run neon, vinyl, or a box lid without losing its measure.

Pomodoro, basilico, mozzarella

A kitchen palette with voltage. Three primaries carry the identity. Five accents—nero, luce, impasto, arancia, limone—season the illustrations, the nights, and the room.

The pizza, la music, il drink, the birra

Four characters, four rooms. The illustration system talks the way the nights do—articles and nouns swapping languages, clothes as loud as the records.

Italianoenglish

Dippin’ crosta. Funghi nights. Speziata sounds. Italian ingredients, English rooms, Portuguese connectors. The flyers mix serif, inline, and script the same way the name mixes tongues.

Photography and the room

The identity has to survive a neon tube, a napkin, a pizza box, and a Tuesday night. Hard light, red walls, records behind the bar.