Kellogg's ¡Mézclalo!

As part of a Mesa & Cadeira week, I help creating a new positioning for Kellogg’s in Mexican market.

We created a new campaign and a new brand positioning to complete redesign 2 of their most iconic products: Corn Flakes and Extra. The main goal of the brand repositioning was to take the cereals out of the breakfast concept and bring other use possibilities to the costumers.

This was a conceptual project, none of these are the final artworks or copies.