{"id":930,"date":"2023-05-11T02:01:42","date_gmt":"2023-05-11T02:01:42","guid":{"rendered":"https:\/\/forster.im\/25\/?post_type=portfolio&p=930"},"modified":"2025-05-26T22:00:55","modified_gmt":"2025-05-26T22:00:55","slug":"afrobeans","status":"publish","type":"portfolio","link":"https:\/\/forster.im\/25\/works\/afrobeans\/","title":{"rendered":"AfroBeans Coffee"},"content":{"rendered":"\t\t
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From the start, AfroBeans was never meant to feel imported or diluted. It\u2019s proud of where it comes from. This brand exists to honor coffee\u2019s birthplace\u2014not as a commodity, but as culture. As pride. As rhythm. As something alive in the hands of the people who plant, roast, and grind it every day.<\/h3>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Bold like the brew<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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We leaned into bold, seductive typography that carries the same energy as the beans themselves\u2014rich, fragrant, layered. It anchors the identity with a voice that feels contemporary but rooted, confident but warm.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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The illustration of the Ethiopian woman became a central symbol\u2014an expression of strength, beauty, and cultural pride. Paired with natural elements of the coffee plant, it anchors a packaging system rich in texture and storytelling. Every detail was designed with care: patterns, forms, and finishes come together in a unique visual rhythm that honors the craft behind the product and the culture it springs from.<\/h3>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.<\/h3>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Creative Team<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Creative Direction: Renato Forster & K\u00e1tia Lessa<\/B>
\nConcept: K\u00e1tia Lessa & Renato Forster<\/B>
\nDesign: Renato Forster<\/B>
\nTagline and Brand Voice: K\u00e1tia Lessa<\/b>
\nProject Management: Luciano Schiavon<\/B>
\nIllustration: Paula Starck<\/a><\/b><\/p>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":932,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[30,52],"class_list":["post-930","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-branding","project-categories-packaging"],"acf":[],"_links":{"self":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":34,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio\/930\/revisions"}],"predecessor-version":[{"id":995,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio\/930\/revisions\/995"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/media\/932"}],"wp:attachment":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/media?parent=930"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/project-categories?post=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}