{"id":799,"date":"2020-05-10T17:25:05","date_gmt":"2020-05-10T17:25:05","guid":{"rendered":"https:\/\/forster.im\/25\/?post_type=portfolio&p=799"},"modified":"2025-07-14T17:50:49","modified_gmt":"2025-07-14T17:50:49","slug":"tfm-agency","status":"publish","type":"portfolio","link":"https:\/\/forster.im\/25\/works\/tfm-agency\/","title":{"rendered":"TFM Agency"},"content":{"rendered":"\t\t
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Born with the spirit of a clothing label, the brand was designed to resonate beyond business\u2014connecting emotionally with young players and their families. A monochrome palette grounds the identity in timelessness, while sharp, contemporary details keep it relevant on and off the pitch.<\/h3>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Signature Moves<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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The logo is a shape-shifter\u2014built to flex, move, and adapt across formats, platforms, and mediums. Bold but open. Confident but fluid. Read as THE AGENCY, it doubles as a declaration: a clean break from the past and a step into something bigger.<\/h5>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Working with the image of the game\u2019s biggest stars meant walking a tightrope between familiarity and freshness. Our solution was to lean into nuance\u2014elevating player stories with stripped-back visuals and an editorial edge, avoiding the clich\u00e9s and hero worship.<\/h3>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.<\/h3>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Creative Team<\/h2>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Creative Direction: Renato Forster & K\u00e1tia Lessa<\/B>
\nConcept: K\u00e1tia Lessa & Renato Forster<\/B>
\nDesign: Renato Forster<\/B>
\nTagline and Brand Voice: K\u00e1tia Lessa<\/b>
\nPhotography: Luiz Maximiano<\/a> & Lucas Bori<\/a><\/B><\/p>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":824,"template":"","meta":{"_acf_changed":false,"footnotes":""},"project-categories":[30,39,40],"class_list":["post-799","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-categories-branding","project-categories-photography","project-categories-production"],"acf":[],"_links":{"self":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio\/799","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":49,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio\/799\/revisions"}],"predecessor-version":[{"id":883,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/portfolio\/799\/revisions\/883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/media\/824"}],"wp:attachment":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/media?parent=799"}],"wp:term":[{"taxonomy":"project-categories","embeddable":true,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/project-categories?post=799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}