{"id":429,"date":"2022-03-24T14:10:15","date_gmt":"2022-03-24T14:10:15","guid":{"rendered":"https:\/\/aliothwp-light.pethemes.com\/?page_id=429"},"modified":"2025-05-26T22:03:42","modified_gmt":"2025-05-26T22:03:42","slug":"services","status":"publish","type":"page","link":"https:\/\/forster.im\/25\/services\/","title":{"rendered":"Services"},"content":{"rendered":"\t\t
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I help brands find their voice and own their space through design that is as strategic as it is visceral. With over 27 years of experience as a senior graphic designer and creative director, I work at the intersection of aesthetics, culture, and business, crafting identities that cut through noise and endure.<\/h4>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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From brand strategy to visual identity systems, infographics, print design, editorial design, and creative direction, every project is about building something meaningful. Not just something that looks good, but something that moves people, brands that resonate with their audiences and stand for something real.<\/h4>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Creative Direction<\/div>\n \n\n \n
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I lead creative projects with aesthetic intelligence, ensuring every visual and conceptual decision aligns with the brand\u2019s essence and ambition. From shaping narratives to overseeing execution, I create cohesion and clarity across all touchpoints.<\/h4>\n <\/div>\n \n\n <\/div>\n \n\n <\/div>\n \n\n \n \n
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Brand Identity<\/div>\n \n\n \n
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I create complete visual brand systems through aesthetic intelligence, translating concepts into cohesive graphics, photography, and design elements. My work ensures that brands communicate visually with clarity and impact across every medium and occasion.<\/h4>\n <\/div>\n \n\n <\/div>\n \n\n <\/div>\n \n\n \n \n
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Visual System<\/div>\n \n\n \n
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I design flexible systems that adapt seamlessly across platforms, using aesthetic intelligence to balance consistency with the freedom to evolve and grow as the brand does.<\/h4>\n <\/div>\n \n\n <\/div>\n \n\n <\/div>\n \n\n \n \n
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Editorial Design<\/div>\n \n\n \n
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I approach editorial design with aesthetic intelligence, creating layouts that elevate content, guide readers, and transform information into visual experiences that resonate.<\/h4>\n <\/div>\n \n\n <\/div>\n \n\n <\/div>\n \n\n \n \n
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Audio-visual<\/div>\n \n\n \n
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I develop motion graphics and visual assets for film, digital, and broadcast, applying aesthetic intelligence to ensure movement, typography, and rhythm communicate with clarity and style.<\/h4>\n <\/div>\n \n\n <\/div>\n \n\n <\/div>\n \n\n \n \n
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Print Design<\/div>\n \n\n \n
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From posters to ads and everything in between, I use aesthetic intelligence to craft printed materials that are both tactile and timeless, turning simple graphics into lasting visual statements.<\/h4>\n <\/div>\n \n\n <\/div>\n \n\n <\/div>\n \n\n \n\n <\/div>\n \n\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Whether working with global agencies, independent studios or through my own creative practice, Lesters\u2019 Backyard, I bring a perspective sharpened by decades in the industry and refined by collaborations with some of the world\u2019s boldest brands and talents.<\/h4>\n<\/div>\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Work Archive<\/div>\n \n\n \n
Check what I did before.<\/div>\n \n\n <\/a>\n\n<\/div>\n\n\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

I help brands find their voice and own their space through design that is as strategic as it is visceral. With over 27 years of experience as a senior graphic designer and creative director, I work at the intersection of aesthetics, culture, and business, crafting identities that cut through noise and endure. From brand strategy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-429","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/pages\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":50,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/pages\/429\/revisions"}],"predecessor-version":[{"id":1751,"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/pages\/429\/revisions\/1751"}],"wp:attachment":[{"href":"https:\/\/forster.im\/25\/wp-json\/wp\/v2\/media?parent=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}