Rooted in a legacy that crosses continents and generations, Tarsadia Foundation believes in expanding access, uplifting communities, and imagining a radically better future. Their story begins in a small village in Gujarat and unfolds across Zambia and the U.S., shaped by resilience, empathy, and the transformative power of opportunity.
A symbol of hope
We approached the brand with the intention of softening its edges — visually and emotionally. Our goal was to express the quiet strength of a foundation that leads with kindness, and to capture the warmth behind their mission: to treat people with dignity and to help them flourish.
Inspired by lifestyle brands that celebrate well-being, care, and holistic growth, we introduced a visual language that feels calm, generous, and grounded. A palette of earth tones, organic typography, and delicate spacing creates a sense of ease and clarity.
In an age of instant solutions and shortcuts, crafted design and original creativity lead the way.
Creative Team
Creative Direction: Renato Forster & Kátia Lessa
Concept: Renato Forster & Kátia Lessa
Design: Renato Forster
Project Leadership: Kate Faith
