Bráz Elettrica

BrandingPackagingPhotography
Bráz Elettrica
2025
A rebranding project for one of the most iconic pizzerias in Latin America. Bráz Elettrica is the Side B of Bráz Pizzaria, an award-winning institution in São Paulo, now reimagined for a more mature crowd that still loves great pizza, drinks, and music. This is not just pizza, it’s culture — a place to gather, share a perfect slice, and enjoy the atmosphere.



Back to the roots, with a twist

Originally conceived as a fusion of New York’s effortless style and Italy’s culinary heritage, the brand had drifted away from its core. Our role was to recover that essence. We built a visual universe anchored in first-tier ingredients, Italian-inspired cuisine, and the urban sophistication of New York.



Built on balance

We redrew the logo using a strict grid system, ensuring pixel-perfect execution and giving the mark a sense of harmony and strength. The new identity brings Bráz Elettrica’s relevance back into focus — confident, refined, but still approachable.






























Flavors in color

The palette draws directly from what makes Bráz Elettrica irresistible: the fresh ingredients of a proper pizza, the deep reds and bitters of a perfect Negroni, and the unmistakable reference to the Italian flag. It’s vibrant, iconic, and timeless.



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Characters that tell the story

To enrich the narrative, we created four illustrated characters that embody the spirit of Bráz Elettrica — playful, bold, and unmistakably human. They help weave together the brand’s storytelling across different touchpoints in an engaging and memorable way.








A total experience

Beyond the logo and graphics, we helped define the photographic language, ensuring that the visual identity harmonizes with the new architectural design of the stores. Every element — from signage to interiors — works together to create an immersive, sensorial experience that’s as much about the vibe as it is about the food.
























Because in a world flooded with templates, design with intention still cuts through. Creativity still matters.

Creative Team

Creative Direction: Renato Forster & Kátia Lessa

Concept: Kátia Lessa & Renato Forster

Design: Renato Forster

Illustrations: Fábio DiChiara

Project Management: Luciano Schiavon

Next Project

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